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Business Assistance Grants

The impacts of coronavirus (COVID-19) have been felt right across Victoria’s small business community.

Council is committed to supporting our business community to ensure its viability and promote endurance. The City of Whittlesea Business Assistance Grants Program, which forms part of Council’s Business Relief and Resilience Program, has been designed to provide relief to local businesses to support their resilience now and into the future.

Applicants can apply for funding up to $5,000 (exc. GST) that contribute to projects and initiatives that support one or more of the following categories;

Business adaption

Assist local businesses to invest in innovative practices to access new markets or enhance their business model to operate in a Covid-safe manner. This may include, but not limited to:

  • Building modifications such as protective screens, social personal protective equipment (PPE)*
  • Transitioning to an online platform to sell products and/or services
  • Website design and development, e-commerce platforms, or online content development (i.e. mobile apps).

Revitalising spaces

Supporting projects that will enhance the shop front of their business. This may include but not limited to:

  • Improvements to window displays and façades
  • Signage*
  • Furniture to activate their footpath trading area (relevant footpath permit/permission must be held).

Business continuity

Strengthen business stability by providing financial assistance to engage professional business and legal advisory services. This could include advice on managing risk, business diversity or marketing strategy development.

*Applicants are to be mindful that projects including major building modification works or signage may be dependent of Council approval regulations (i.e. Building and Planning and Health Services).

Grants guidelines

Key dates

Applications open 10am Friday 11 September 2020 and close Friday 30 October 2020, or such time as the funds are exhausted, whichever is the earlier.

Successful applicants will have until 31 March 2021 to complete projects funded under this program.

How to apply

Click here to apply online.

For more information

For more information please contact the Economic Development Team on 9217 2278 or email