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Starting a tourism business

If you are interested in starting a new tourism business, you should consider attending a ‘Starting Up in Tourism’ seminar, run by the Victoria Tourism Industry Council. These seminars cover everything from licences and insurance requirements, to planning your marketing activities.

Tourism Strategy

Our Tourism Strategy 2014-2019 aims to increase visitation to and within the City of Whittlesea.

We have supported local tourism for many years and recognise the significant economic and social benefits that tourism contributes to the City of Whittlesea.

This strategy aims to build a unified, cooperative and successful tourism industry that fosters growth and meets the needs of business owners and visitors.

Promoting your tourism business

Both new and existing tourism businesses must undertake some basic marketing initiatives to be successful. A planned approach to marketing is an essential part of running a business.

There are many methods of advertising to consider including:

  • flyers
  • print advertising
  • sponsorship
  • canvassing
  • radio advertising
  • listings and displays
  • cooperative marketing
  • e-marketing

You should maintain a good balance in your promotional activities to ensure you get the best value for your money. We are able to assist you and your business when making these vital decisions. For more information, phone our Tourism Services Officer on 9217 2549.

You should also consider the following marketing options:

Visit Victoria business listing

Tourism businesses and event operators can create and submit a business listing on Tourism Victoria’s official consumer website, Visit Victoria. Different annual fees apply depending on whether you are an accredited tourism business. You can also list events for free.

For more information, and to create a new business listing, visit the My Visit Victoria website.

Tourism industry awards

Industry awards are a great way to give your tourism business a valuable marketing advantage, and celebrate your business success with employees. There are a range of tourism-related awards you may like to consider applying for, including:

Industry accreditation

Accreditation is a set of standards established by the tourism industry to provide a model for better business practice and customer service. By becoming accredited and displaying the accreditation logo, you demonstrate a commitment to quality and excellence.

To become an accredited tourism business, you must have relevant licences and insurances, and have documented business plans, policies and procedures on customer service, health and safety and environmental sustainability.

For more information visit the Tourism Accreditation Board of Victoria website.