Reaffirming our community vision
Published on 20 June 2025
Whittlesea 2040: A place for all has been reaffirmed as the long-term vision for the City of Whittlesea, following recent community consultation.
The Whittlesea 2040 community vision was first developed in 2018 through extensive community engagement, shaped by the ideas and input of more than 4,700 community members. Following the election of the new Council in October 2024, a review of the vision was undertaken with further community engagement to ensure that it was still relevant, supported and aligned with the current needs of our growing and diverse community.
Throughout April and May this year, the vision was reviewed with the new Council group and then the broader community. Through further community engagement, including focus groups, in-person pop-ups and via an online survey, we sought to understand how the Whittlesea 2040 vision continues to resonate today.
The feedback confirmed strong ongoing support, with more than 90 per cent of respondents endorsing the vision and its five strategic goals.
Progress towards the vision will be monitored through the priority indicators under each strategic direction and will be outlined in the Annual Report each year.
Quotes attributable to City of Whittlesea Mayor, Councillor Martin Taylor
“The Community Vision sets a clear and unified direction for Council’s long term planning and decision making. It reflects the collective aspirations of our residents, and together, we are committed to bringing this vision to reality through action and inclusive leadership.
“I extend my thanks to the many community members who took part in the engagement process and shared their insights. Your input has helped us reaffirm a bold and inclusive vision that by 2040, the City of Whittlesea will truly be a place for all.
“The City of Whittlesea is a vibrant and diverse community, a wonderful place to live, work, and play. Through this vision, we are working to ensure that our city remains a welcoming, connected, and thriving place where everyone belongs, now and into the future, truly a place for all.”
Quotes from the community engagement
“The fact it is still country but close to shopping centres, supermarket, fast food. Where we live is very community focused which I love.” – Mernda resident, age 43.
““I love…the diverse landscape and cultural heritage.” – Wollert resident, age 40.
“I feel valued in this municipality. Community involvement enhances my sense of belonging.” – Epping resident, age 20.
““I love…that anyone can be anything they want here.” – Whittlesea township resident, age 77.